is a CREATIVE DIRECTOR and DESIGNER, currently based in LONDON, UK. For over 15 years she has worked across multiple disciplines, with a belief in using design to influence behaviour, culture, and our understanding of the world. She helps ambitious organisations engage with audiences through visual, verbal, physical and digital experiences, with an approach characterised by storytelling, challenging perceptions, and strategic problem solving. Most recently she was EXECUTIVE CREATIVE DIRECTOR at DESIGNSTUDIO (2016—2023). Now, she is practicing independently.