is a CREATIVE DIRECTOR and DESIGNER, currently based in LONDON, UK. For over 15 years she has worked across multiple disciplines,  with a belief in using design to influence behaviour, culture, and our understanding of the world. She helps ambitious organisations engage with audiences through visual, verbal, physical and digital experiences, with an approach characterised by storytelling, challenging perceptions, and strategic problem solving. Most recently she was EXECUTIVE CREATIVE DIRECTOR at DESIGNSTUDIO (2016—2023). Now, she is practicing independently. 

During her time at DESIGNSTUDIO, she led transformative projects for Riot Games, World Rugby, AO, Zalando, and Penguin Random House UK, among many others. Beyond projects, she helped shape the creative culture of the London studio, building and nurturing multi-disciplinary teams, and mentoring young talent within the Creative Mentor Network and Kerning the Gap. 

Prior to joining DESIGNSTUDIO, she was a DESIGNER IN RESIDENCE at international research centre FABRICA, based in TREVISO, IT, where she helped brands like Veuve Clicquot and United Colors of Benetton create interactions, products and experiences at Milan Design Week, Art Basel, EXPO Milan, and London Design Festival. 

Prior to that, she worked with various boutique studios, including STUDIO ROUND and GARBETT for clients across retail, hospitality and cultural sectors.