is a CREATIVE DIRECTOR and DESIGNER, currently based on the south coast of NSW, AUSTRALIA, recently relocated from LONDON, UK. For over 15 years she has worked globally within multiple disciplines, with a belief in design’s ability to influence behaviour and culture. She helps ambitious organisations engage with audiences through physical and digital experiences, with an approach characterised by storytelling, challenging perceptions, and strategic problem solving. Most recently she has been EXECUTIVE CREATIVE DIRECTOR at DESIGNSTUDIO (2016—2023), 05:37, and ACCEPT & PROCEED. Now, she is practicing independently and always open to new collaborations. 

During her time in the UK, she led transformative projects for Royal Ballet & Opera, Riot Games, World Rugby, AO, Zalando, and Penguin Random House UK, among many others. Beyond projects, she played a key role in driving new business, shaping the creative culture of various studios, leading and nurturing multi-disciplinary teams, and mentoring young talent within the Creative Mentor Network and Kerning the Gap. 

From 2015-2016, she was a DESIGNER IN RESIDENCE at international research centre FABRICA, based in TREVISO, IT, where she helped brands like Veuve Clicquot and United Colors of Benetton create interactions, products and experiences at Milan Design Week, Art Basel, EXPO Milan, and London Design Festival. 

Prior to that, she worked with various boutique studios within AUSTRALIA , including STUDIO ROUND and GARBETT for clients across retail, hospitality and cultural sectors.