ELISE SANTANGELO-ROUS

Work, Info, Contact

05:37 — One idea can change everything
   
There’s nothing more exciting than a blank sheet of paper. When Christopher Keatinge and Catherine Peacock asked me to help them launch their newly founded 05:37 Brand Studio, it felt like an exciting moment in time. A new venture full of optimism and originality, and ideas at the heart. 
        Named after the moment its founding idea struck, 05:37 is all about creating moments of breakthrough for everyone they work with. The thought that at any moment, one idea can change everything. 
        So to introduce 05:37 to the world, that idea was to create an infinite new beginning. I worked closely with Christopher and Catherine to craft a beautifully honest identity framework, with each element designed to elevate the times of day an idea may strike (even if unsociably early.)
        Together with Daniel Rous, we created 05:37’s new studio site. Thanks to some WhatsApp chats at all hours and strange emails to Icelandic bakeries, Hawaiian zoos and Antarctic Research stations, we’ve created a new beginning that never ends: a non-stop daybreak synced to the world clock. 
        Head to www.0537.studio to watch day break in real time around the world. 

(So far, we’ve gathered 24 standard timezones. If you’d like to help us reach all 40 by contributing your daybreak, email hello@0537.studio.)


With
        Christopher Keatinge
        Catherine Peacock
        Daniel Rous

Year
        2025-2026
Links
        www.0537.studio


 

©2026

Based in AU, working WORLDWIDE