ARDBEG — A new .com for the world’s most divisive whiskey

Part of Glenmorangie, Ardbeg is proudly the loudest whisky in the room. So we set out to make a completely new web and ecommerce experience that was unmistakably (and unapolagetically) Ardbeggian. Where tradition meets punk, and the untamed spirit of Islay is introduced to the world.
Full of niche easter eggs, weird facts and surprising interactions, the new experience is a true celebration — 200 years of malt, mystery and madness.
Slàinte.

With
DesignStudio
Jordan Sheldrick-Devine
David Fiz
John Goddard
Jon Orr
Charlie Keeper

Year
2022

ELISE SANTANGELO-ROUS

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London, UK