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LEC FINALS: MONTPELLIER — An extra-dimensional finals paradise
   
In early 2023, Riot EMEA (LEC) introduced a new tournament format, in line with their bigger ambition to provide fans with entertainment both on and off the rift. This led to a push to pack the Season Finals weekend with both esports fandom and sunny Mediterranean energy.
        With Riot’s ambitions in mind, we envisioned the 2023 event as an extra-dimensional festival — a full on convergence of realities. A place where classic clashes with avant garde. Where minimalism collides with maximalism. Where the energy of the LEC breaks through time and space, blending elements from both Montpellier and the LoL universe.
        Perkz et Pastis. Odoamne and ocean views. Sun, statues and Sama. Rekkles on the Riviera. Nostradamus and Nisqy. Castles, Caps and chaos. All unleashed together.
        We created a logo treatment reminiscent of retro-futuristic paradise destinations, spritz gradients, tilted typography and Art Nouveau frame details. All alongside team logos and seaside elements recreated as partially destroyed stone statues. Every element layers up, giving the toolkit a peculiar and maximalist edge. A beautiful mashup of fierce fandom and gaming culture.
        Huge thanks to the LEC team for letting us break loads of design rules — distorting type, testing limits of readability, mashing up English and French. And most importantly, for letting us inadvertently creating the next LEC meme — a flying stone crab.

With
        DesignStudio
        Vitor Cervi
        Emilia Gribbin
        Hayden Shields
        Charlie Keeper
        Jon Orr

Year
        2023





 

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